In 1979, Priscilla became Co-Executor of the Presley Estate after the death of Elvis’ father, Vernon Presley. She has since brought the Presley Estate from a burgeoning entity into a phenomenally successful organization consisting of the famous Graceland Mansion, a worldwide licensing program, merchandising, music publishing and television and video projects.

Most recently, in February 2005, EPE (Elvis Presley Enterprises) partnered with Bob Sillerman and CKX Entertainment to build and extend the Graceland brand worldwide. Priscilla sits on the CKX Board as a Director.